Specialising in Fiction and holding a degree in Audiovisual Communication from ESMAD, the founder of RAWfilmes has worked in advertising, institutional video, and fiction projects. He focuses particularly on narrative construction, actor direction, and visual language development. Over recent years, he has directed content for brands such as Mercedes-Benz, Sony Portugal, Castelbel, and Colorfoto, leading teams from development through post-production. His career combines technical work with creative decision-making aimed at achieving clear and impactful audiovisual communication.