John Rankin Waddell (born 28 April 1966), known professionally as Rankin, is a British photographer and director. He was co-founder of Dazed & Confused magazine and is known for his photography of models including Kate Moss and Heidi Klum, celebrities such as Madonna, David Bowie and his portrait of Elizabeth II. His work has appeared in magazines including GQ, Vogue and Marie Claire.