Marc, a young and ambitious advertiser, is given the go-ahead to shoot a promotional video for THE LÄND. His brief: to grab the attention of skilled workers. But Marc has other plans, and sets his sights on creating a blockbuster that would be more at home on the big screen! What follows is a journey across the state of Baden-Württemberg. Sharing a wealth of success stories from innovative companies and inspiring landscapes. There are dragons, robots and a rollercoaster of emotions. This is a road trip brimming with charming superiority, all of which results in far more than simply a film.